Wednesday, March 19, 2014

Lending library at Jack Spade is a grass roots way to build loyalty


Jack Spade is a men's wear and accessory designer with several locations in NYC. Here at the SOHO location on Greene street they have a lending library in their store. I'm a big fan of ebooks, but have to admit this is a simple way to build loyalty among your customers, as well as other people in your neighborhood. It's also a great way to re-use books and keep them in circulation.

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