Wednesday, October 29, 2014

"Scent marketing" a bad idea


When my wife and I checked-in to a Yaletown-area hotel in Vancouver, we noticed a perfumed odour in the air. The next morning, we both woke up with splitting headaches (which has never happened before). The scent had made both of us ill, so we checked-out and got some fresh air. Problem solved.

I learned that some hotels now inject scents into the interior air through their ventilation systems in a new trend called "scent marketing". Apparently, the scent gives customers a point of differentiation and positive association with the location.

I'm not normally sensitive to perfumes, but many people are. In some jurisdictions, this sort of sensitivity is actually considered a disability. Aggravating people with disabilities is generally a bad idea!

Saturday, October 25, 2014

Vancouver crosswalk stands out


Here's an excellent example of art and practicality. Will this tactic on Davie Street in Vancouver help prevent pedestrian collisions by drawing better attention to the crosswalks? 

Wednesday, October 22, 2014

Saturday, October 18, 2014

Neon Sign Museum unique in Canada


Here's a video we produced for the City of Edmonton about their neon sign outdoor museum (the only one in Canada). This is a great way to preserve what many people believe is an important 20th century art form.

Wednesday, October 15, 2014

Saturday, October 11, 2014

Clever toilet humour


Toilet humour normally isn't very creative, but I'm sure parents of infants and toddlers can appreciate this.

Saturday, October 4, 2014

Radio in a mason jar



For those of you who appreciate clever design (and only like one radio station), this product could be for you.

Wednesday, October 1, 2014

Who really needs a fire hydrant?


No fire hydrant for tethering Rover while you zip in for a coffee at Cafe Gitane on Mott Street in NYC? No problem. However, I'd recommend removing the tether before riding away.