Wednesday, October 29, 2014

"Scent marketing" a bad idea


When my wife and I checked-in to a Yaletown-area hotel in Vancouver, we noticed a perfumed odour in the air. The next morning, we both woke up with splitting headaches (which has never happened before). The scent had made both of us ill, so we checked-out and got some fresh air. Problem solved.

I learned that some hotels now inject scents into the interior air through their ventilation systems in a new trend called "scent marketing". Apparently, the scent gives customers a point of differentiation and positive association with the location.

I'm not normally sensitive to perfumes, but many people are. In some jurisdictions, this sort of sensitivity is actually considered a disability. Aggravating people with disabilities is generally a bad idea!

No comments:

Post a Comment