WestJet Christmas Miracle video is great viral marketing

I love viral videos. Creative marketers can influence consumers to view their message because consumers actually want to. When done right, consumers may even spend a few minutes being genuinely entertained my the message. Case in point: The WestJet Christmas Miracle. This video achieved 35 million views in just a few short weeks (as of January 2014). That's equivalent to the entire population of Canada!